Services Provided

• Graphic Design

• Indesign Layout

• Photo Retouching

• Asset/Image Management

• Copy Crafting

Challenge

Create a layout and pagination for the seasonal lookbook. 

Idea

Use clean layout white space to highlight products and categories. Utilize vendor imagery as well as in-house creative to show fashion can be real life. Craft copy to fit the brand voice. 

Result

The book dropped just before the fall season and was an overall big success. It was printed on nice paper stock and sent to the best customers.